Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Monday 20 April 2015

A Guide to Writing the BEST Blurb for your Book!

So you've written your book, you've got the perfect illustrations to accompany it and your front cover screams 'read me!'... are you ready for your blurb?



What is a 'blurb'?

A blurb is the text on the back of your book which describes what your book is about.   The dictionary says;

blurb

 (blɜːb
n
1. promotional description, as found on the jackets of books


Why is it important?

Think of it as your sales pitch - that one chance to describe your story to potential readers and hook them in. A lot of authors write their blurb as an afterthought - something that sums up the end of their project when really, you should be thinking about this before you've even finished writing your story! Your blurb will be the text on which the rest of your book is judged - rush it or half heartedly write it and the customer may think your story will be the same. 

Every word in your blurb should work towards selling your idea, your story, your characters - and make it the reader want to find out more! Why should they buy it? Why this book? Your blurb should be THE BEST blurb you could possibly write for this book, anything less will not do.

What should it contain?

There are no set rules for what your blurb should and shouldn't contain, but in my many years of working with children's books I've read a lot of them - good and bad. Here's some pointers to get you started.

What kind of book have you written? A kids picture book? A horror novel? Make sure it's clear what kind of book your reader can expect!

What words describe your book and fit well with it's theme? Fast? Passionate? Quirky? Awkward? Sad? These are the words you should try to use. Try to only use powerful words and avoid cluttering up sentences with pointless, long descriptions.

Who is reading your book? If your book is aimed at high school girls, then you probably don't want to talk to them in the same way you would a 54 year old mechanic. Use appropriate language for your target audience.

Keep it SHORT!
I can't stress this one enough - you have a very limited window to sell your book here, someone has picked it up and is actually reading the back of it! Don't bore them or scare them away with an essay. keep it short, sweet, to-the-point and make every word an important, powerful word.


Do...
-Introduce your main character
-Explain the situation and main conflict without revealing the ending
-Keep it short, but powerful
-Write, and re-write until your blurb is perfect
-Use powerful words that reflect the theme of your book
-Write in the present tense
-Use a short extract from your book if it is action filled and catchy
Don't...
-Use lots of words to over describe
-Clutter the blurb with too many characters or events
-Mention other books or authors
-Blow your own trumpet - let the reader be the judge of that!


Your blurb should sound nice. (Sound nice?) Yes! A little bit like a poetic verse, your blurb wants to roll of the tongue, be easy to read and flow like a lover serenading. I've  included below some examples of blurbs from popular, famous books that you have most likely read. Let's see if you can guess which book they are from!*



Harry Potter thinks he is an ordinary boy - until he is 
rescued by a beetle-eyed giant of a man, enrols at Hogwarts School of Witchcraft and Wizardry, learns to play Quidditch and does battle in a deadly duel. The reason: HARRY POTTER IS A WIZARD!




Streetwise George and his big, childlike friend Lennie are drifters, searching for work in the fields and valleys of California. They have nothing except the clothes on their back, and a hope that one day they'll find a place of their own and live the American dream. But dreams come at a price. Gentle giant Lennie doesn't know his own strength, and when they find work at a ranch he gets into trouble with the boss's daughter-in-law. Trouble so bad that even his protector George may not be able to save him...




When Alice follows the White Rabbit down the rabbit-hole, she finds herself in a wonderland of amazing characters where anything can happen. There is a Mad Hatter, a March Hare and a sleepy Dormouse who hold a never-ending tea-party; a Cheshire-cat who appears and disappears at will; a sad Mock Turtle who enjoys dancing with a Gryphon; a Caterpillar who gives invaluable advice on how to shrink and grow and a Queen of Hearts whose constant command is 'Off with their heads!'




Think about your font...

It may not be the first thing you think of, but the font of your blurb is important too. Overall, it must be readable, but you want the font to relate to the book and accompany the theme. Don't settle for Times New Roman because it was the default font - explore and experiment to see what fits best! 

Print out your blurb at the size it will be read. Does it look good? Can you read it? Does it sit on the back cover nicely? Could it be better?

There are plenty of fonts available on the net and a lot of them are free! Just make sure you are allowed to use them for commercial use.

Should I pay someone to write a good blurb for me?

I've seen several publishers offering a relatively cheap service to write a 'professional' blurb. While I can't say I have ever used this service, I can see why it is appealing. Ask yourself - have you tried writing your own before giving up? Has the person writing your blurb actually read your story? Do they have the same connection you have to your characters and the events that shape their lives?

I'd be interested to hear if you did pay for a blurb and the outcome was successful - please get in touch in the comments below!


I hope that helped you write your blurb, or at least got you thinking about what it should contain. Good luck with your book!

In the meantime, if you have a project you need illustrating, you can email me at izzybean@izzybean.co.uk

You can see my online portfolio on my website at www.izzybean.co.uk 

Izzy Bean



*The answers to the famous blurbs...

Harry Potter and the Philosophers Stone
Of Mice and Men
Alice's Adventures in Wonderland

Did you guess correctly? Let us know in the comments!




Monday 16 September 2013

Sifting through the jargon; Ebook and digital publishing words and what they mean

Sifting through the jargon; 

Ebook and digital publishing words and what they mean

Weather you're a writer looking to venture into the digital ebook world, or an illustrator who has been asked to illustrate an ebook for someone else - the jargon can sometimes be confusing.




In my years of illustrating I have learned a lot about ebooks, how they are made and what terms to use. I now find myself using these words without much thought - but for those who are new to this language I have compiled a list of commonly used words, and decided to share them here with a short and simple explanation for each one - some of these may be pretty obvious, but you might just learn something new!



Author - the person who has written the book

Indie author - an author whose work is published either by themselves (self publishing) or a small, independent publisher rather than one of the 'big' companies

Illustrator - the artist who has provided pictures for the book if needed

Editor - an editor usually reviews the book or script and corrects any errors such as text, spelling, grammar, flow and so on

Ebook - an electronic version of a book that can be read on a computer or handheld device (e-reader)

Enhanced ebook - ebooks that are accompanied by music, audio files, animation and other added effects

Ebook reader - an e-book reader, also called an e-book device or e-reader, is an electronic device that is designed for the purpose of reading digital books - such as a kindle, iPad, Nook, etc

Script - the written text, sometimes refferred to as the 'manuscript'

Self publishing - publishing independently at your own expense

epub - short for 'electronic publication' - it is an open standard format for ebooks. It has reflowable content and the files have the extension .epub

mobi - a 'mobipocket' ebook file that is used by popular ebook readers such as the Amazon Kindle

Reflowable content - content that can 'adapt' to which ever device it is being read on. So, for example, text may flow into allocated space or wrap around an image to look and read better when the device has different screen dimensions

Fixed format - the opposite to reflowable - the content does not change from how it was originally intended. PDF files are fixed format

Calibre - calibre is a free computer software application that organizes, saves and manages e-books, supporting a variety of formats

PDF - a portable document file, it is a very popular way of sending documents and displaying ebooks

Android - google's operating system designed for smartphones and tablet computers

Hyperlink - a link from a file or document to another location or file, typically activated by clicking on a highlighted word, web address or image on the screen - taking you to a website. An example of a hyperlink is shown below;

I'm a hyperlink! Click me!

ibooks author - iBooks Author (iBA) is an e-book authoring application by Apple. Documents created with iBooks Author may be published to the Apple iBooks Bookstore. iBooks Author is available free of charge and a popular choice for many ebook authors.

iBookstore - an ebook application by apple where ebooks can be purchased and sold

iOS - iOS is Apple's mobile operating system. It is currently used on iPhones, iPods and iPads

Kindle - the Amazon Kindle is a series of popular e-book readers designed and marketed by Amazon.com

kindle direct publishing - also known as KDP - Amazon's Kindle Direct Publishing allows you to self-publish your books and make them available on Kindle, iPad, iPhone, Android, Blackberry, Mac, and PC

kf8 - Amazons new format used on the Kindle Fire e-reader

Nook - a brand of e-reader developed by large book retailer Barnes & Noble, based on the Android platform

ISBN - the 'International Standard Book Number' is a unique numeric commercial book identifier code made from a number of digits. All books for commercial sale need an ISBN number which can be bought, or in some cases provided by the company publishing / distributing the ebook

RTF - a text file format used primarily by Microsoft products, such as Word and Office

URL - a Uniform Resource Locator used to specify addresses on the web, a URL for this blog would be; 
http://izzybeanillustration.blogspot.com

Cloud - a relatively new but popular invention, cloud computing, or 'The Cloud,' means storing and accessing data and programs over the Internet instead of your computer's hard drive

download / upload - downloading is transferring a file or files from one computer or the internet to your computer. Uploading is to send a file from your computer to the internet, or another computer

Adobe DRM - a 'digital rights management' format that allows publishers to restrict sharing and specify permission settings on eBook files they provide for sale

HTML - Hypertext Markup Language is a system for tagging and coding text files to achieve font, color, graphic, and hyperlink effects when published on the internet






I am aware there are plenty more terms associated with ebooks and digital publishing, but hopefully this little blog explained some of the most common for you. 

If there's anything you think I've missed that should really be on the list - please let me know and I can add it!


If you're interested or currently making an ebook - check out my handy guide;
 'Making an Illustrated ebook.'